![]() In addition to managing how people and information are orchestrated, a real solution for marketing operations needs to pull together systems, people, content, budgets, and realtime performance metrics to have a real impact. Marketing operations is more than automating workflows Our clients are facing challenges that cannot be addressed by task management alone. ![]() In contrast, BrandMaker‘s platform is laser-focused on improving worldwide Marketing Operations. There are certainly enough workflows within all industries, organizations, and departments where automation can be a tremendous boon both to the company and to the employees. Workfront is fundamentally a “horizontal” capability - a company-wide workflow platform designed to combine all departments. The lip of the chasm will be crowded with those eager to cross. Once business owners understand the possibilities for increased quality and decreased time and effort, this will move from innovation to business-as-usual. More are seeing the value of workflow automationįirst, this acquisition publicly validates the basic concept that workflow automation can and will transform the industry. ![]() Also, I want to share my perspective on what this means for BrandMaker and our work to support and grow enterprise marketing operations. It is interesting to speculate on what this means for marketing, and specifically, marketing operations.Īccordingly, I want to share my thoughts, as you might have the same questions. The recent acquisition of Workfront by Adobe has prompted several customers and colleagues in enterprise marketing to ask for my perspective.
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